Wacoal was established in 1949 by Mr Koichi Tsukamoto (1920-1998) in Japan. Having experienced a bitter war, Mr Tsukamoto was driven to dedicate the life he had been given to start a business that would benefit society. From solely marketing the first bra pads in Japan in 1949 (when Western style intimate apparels were not generally available to women), the steadfast Mr Tsukamoto turned Wacoal into a renowned global intimate apparel company by the year 2000 with a clear-cut 50-year plan. His motto, “To help women everywhere become more beautiful”, is set as the mission of Wacoal Corporation and all its associated companies in the world.
Our emblem, dubbed the “Wacoal fashion flower”, features the letter “W” for “Wacoal”. The petals of flower flow in a lovely cascade for a quintessentially feminine, elegant, and stylish look.
In line with Wacoal’s founding objective and mission, the company places quality as its top priority. Guided by aspects such as product safety, fashion, function, practicality and value-for-money, the production team takes it a step further by testing the creation. On the production line, standard operating procedures are precise, and the quality of each process is strictly examined. Over the decades, Wacoal has fully mastered the technical know-how on lingerie making and has constantly developed and enhanced its equipment and knowledge to uphold its traditions and create products that are deserving of a Wacoal label!
Human Science Research Centre
Wacoal made beauty into a science. At the famed Human Science Research Centre, there is on-going research based upon the analysis of vast quantities of data collected globally; product development that gives shape and form to these insights; and quality control that makes sure the products are safe. It is the combining of these three kinds of know-how that results in the birth of a Wacoal product.
For over 40 years now, the Human Science Research Centre has been collecting physical data from one thousand women a year from girls in their late teens to women in their sixties. Taking regular measurements from the same women over a long time frame enable Wacoal to gain profound insights into the physical changes that accompany the ageing process.
By taking and applying the scientific approach, the Human Science Centre conjured up products that had never existed before. From the 1960s to the present day, they have come up with revolutionary creations such as the Tummy Girdle, the Front Hook Bra, Shape Pants, the Good-Up Bra and high-function sportswear that enhance sportsmen’s performance. One of the latest breakthroughs is the Style Science Series: innerwear that actively helps with walking.